PSQM – per square metre – so if your stand is 4m x 3m then then the square metre size is 12sqm. 12 x £250 for Shellstands is £3,000 + vat. 12 x £300 for Space is £3,600 + vat

PLM – per linear metre – for shell cladding. If your shell scheme is 4m x 3m 2 open then it would have 7 linear metres of graphics on the width. So 7 x £200 = £1400 + vat